Lee Clarion

Since being hired as the Online Editor for the Lee Clarion in December of 2015 through May of 2018, I increased the social media following and engagement by 50%. I came into the job with nothing but a few usernames and passwords, and some of them I had to pull teeth just to have access to. In a years time, we have gone completely digital so my job has become very important. I rebranded the entire online presence of the Lee Clarion. Every day, I reviewed analytics, updated all social media accounts and drafted new tactics to encourage engagement and a larger following online. I set up skype-ins with social media professionals to learn more about social media with our team, used social media in live events for the university, created an event for the university that was pushed heavily on social media and tracked social media analytics to award writers for the best articles each week.

Clement Railroad Hotel Museum

When being hired on as the intern for the CRHM, they had a virtually non-existent social media presence. In addition to many PR Intern activities, my biggest task was to bring all of their social media accounts out of the closet and into the light. Like I did with the Lee Clarion, I established a social media plan for the museum, created a daily task list, and created months worth of posting schedules to increase awareness of the museum and engagement with the clients and community. I increased their following and engagement by 50%.

YouMatter.us

During my time working with Dean Sikes Ministries and YouMatter.us, I did very similar things as with the Lee Clarion. I increased the social media following and engagement by 15%. I created graphics to28 go out on social media daily, interacted with the followers and pushed the cause of the organization.