Lee University Flames Athletic Events Attendance

From January 2016 to May of the same year; I was a part of a group research project for the Lee University Public Relations & Advertising class. The class taught us how to execute an entire research project that included gathering secondary research, creating a survey, performing interviews and focus groups, reviewing all of the data and creating an executive summary report to present to our client.

The question we were trying to answer was whyattendance was declining at the University’s athletic games. I designed the presentation and final reportpieces, but each of our group members worked equally as hard in executing all of the research that was done.

Here are some of the highlights from our researchfindings and presentation.