The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

PRSSA challenges participants of the Bateman Case Study Competition to develop a campaign on behalf of the Campaign to Change Direction, to change the culture of mental health in America. This Competition is sponsored by The Plank Center for Leadership in Public Relations and Edelman.

The goal of the 2017 Bateman Competition is to change the way we think and talk about mental health. Participating teams will achieve this goal, in part, through education on the Five Signs of mental suffering,
which are: change in personality,agitation, withdrawal, a decline in personal care and hopelessness.

While a part of this campaign case study competition, I helped implement the campaign we created, run the events, photograph everything we did, and put together the campaign book and appendix to send off to the PRSSA Headquarters in New York.

Articles:

Five for All: Campaign focuses on mental health awareness by the Cleveland Daily Banner
Mayors Declare Week of Feb. 19 Mental Health Awareness Week by the Lee University PR Department
Five signs of emotional distress discussed at mental health panel by the Cleveland Daily Banner

Official Campaign Report